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LotusCarHire.co.uk is a trading name of Lambogenie Ltd which I set up in 2005 to exploit the apparent gap I perceived in the chauffeured supercar hire market and thus Lambogenie was born. Lotus cars are, in my view, what a sportscar should be - light, agile, stylish and affordable. I have driven Lotus cars for over twenty years - from Elites to Elans, from Esprits to Exiges - and all remain faithful to Colin Chapman's original premise of speed through lightness. The background to this venture is the culmination of my life long attraction to suprcars and motorsport. As my other business flourished I decided to add to my Lotus collection but this time with the new Lamborghini Gallardo. The attention this car received persuaded me that there was a definite market for hiring out such cars in the North West. My first move was to set up a website (lambogenie.co.uk) and target the wedding car hire market, but for the groom rather than the bride. As this business began to snowball the fleet grew to include, a Bentley Continental Flying Spur, Aston Martin V8 Vantage, a Ferrari 360 Modena and Bentley Continental GT. More recently I have decided to diversify into self-drive hire with Lotus Exige's and Elise's allowing more people will be able to experience the rewarding driving experience that a Lotus offers by hiring one to drive themselves, I then found that people wanted to try one on a race track and with so much interest I hired some local instructors I know through Lotus clubs and our track day experience was big hit and we now hold track day’s at various circuits throughout the country. I have also developed my original Exige S1 road car into a race car and am currently racing in the Lotus on Track Elise Trophy (elisetrophy.com). R S Treasure - Director Lambogenie Ltd
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